Photo by <a href="https://unsplash.com/@hudsoncrafted" target="_blank">Debby Hudson</a> on <a href="https://unsplash.com" target="_blank">Unsplash</a>

Photo by Debby Hudson on Unsplash

Email Marketing

It is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective email marketing converts prospects into customers and turn one-time buyers into loyal, raving fans. Email is the #1 communication channel. Email is better because you have your own list that cannot be taken from you and it converts better. To grow your list, you need a lead magnet (something appealing you can giveaway in exchange for email address) and this does not have to cost you. it could be an ebook, a video, or a coupon. Examples of tools to use, Optinmonster, Mailchimp, Drip, etc.

 

Blogging

Photo by <a href="https://unsplash.com/@tengyart" target="_blank">Tengyart</a> on <a href="https://unsplash.com" target="_blank">Unsplash</a>

Photo by Tengyart on Unsplash


A marketing strategy to get your business online. know what you want to share on your blog, decide what blogging platform you want and set it up to your taste, fill your blog with interesting posts, market your blog on your social media pages, reply to comments.

Instagram 


If you use Instagram then you can tell how powerful it is. It is a great place to promote your business. How can use it effectively? run contests, use branded hashtags, give discounts from time to time, run ads, share customer reviews, update your story, partner with an influencer, run a joint giveaway with another brand, set up an Instagram for business account and very importantly, post clear pictures of your products.

 

Youtube

Create a YouTube channel for your business, learn about your business, research your competition, learn from your favourite channel, pick the right title with the right keywords, use an interesting thumbnail, write a compelling description, ask viewers to subscribe, upload and schedule your videos, try Youtube ads and try working with an influencer.

Referral Marketing

Photo by <a href="https://unsplash.com/@jtylernix" target="_blank">Tyler Nix</a> on <a href="https://unsplash.com" target="_blank">Unsplash</a>

Photo by Tyler Nix on Unsplash


Promoting products or services through word of mouth. This is a huge way to market your products because it is based on the testimonial of a customer. It is equally free because all the customer has to do is say very good things about your products to their colleagues, family or friends and boom, you have a new customer also.This also shows how important good customer relationship is.

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