So, let's start this with a story...
Harry started his business a few months ago. He did a lot of research, asked lots of questions and saved up money to prepare for anything.
He had already mastered fashion designing and opened a shop in the right location. He spoke to a few friends, and they patronized him.
He delivered good work, his friends invited a couple of their friends, and he grew his customer base.
Later on, he was advised to open a website to market his goods and he did precisely that. The problem though, was that Harry was barely making sales five months into his venture.
You, like Harry, are probably have a problem making sales and expanding your customer base.
If not, you wouldn't be reading this article.
Like Harry, I would guess that you also deliver high-quality products and services, but your customer base always seems to stagnate no matter what you do.
In this post, you will be getting sure-fire ways to unlock an endless stream of customers to your business. I dare say when you put these methods into practice, your results would seem like magic. Hopefully. 😂
Let's get started.
The answer to this question might seem fairly obvious.
But, in truth, many small business owners do not know why they need more customers; as a result, they settle for whatever inflow comes in naturally.
Here are three major reasons why your small business needs more customers:
Take a deep breath, pause, and imagine that you have created a product that can solve all of the problems in your field.
You have invested so much time and effort into a product that would transform the lives of your ideal client, and after months of attempted sales and peddling your product, you have not made sales.
What do you think would happen?
Simple. With time, you would begin to doubt the authenticity of your product, more so if you are a business person that really loves your product and cares for about your customers.
The more you sell, the more you feel like your product touches lives. The more you believe in the business you're doing.
Bottom line: More customers help validate your product.
Why do you need more customers?
Because you want to make more sales.
For a business to remain profitable, there is a need for that business to sell.
Who are you selling to? People.
You need customers to sell to increase sales. If you are not in business to make sales, you should not be in business at all. You should be running a charity.
Katherine Barchetti, a very successful saleswoman, puts it aptly,
"Make A Customer, Not A Sale."
Business growth goes beyond making sales; it involves increased professionalism, catering for other services the customers would need, and lots more.
Having more customers does not just help you make sales; it pushes you to grow your business more.
For example, a person who sells kitchen wares out of his garage would be motivated to have a more presentable location as his customer base grows. An increase in customers would therefore motivate the growth and expansion of your business.
Now that you know why you need more customers, what should you be doing to get these customers?
How you make your customers feel when they use your products would determine how well your product can market itself.
Let's track back to Harry, if Harry delivers a dress to a customer, and the dress makes the customer look and feels like a celebrity, you can be sure that Harry has won the heart of a customer who has access to other potential customers.
Quality service often speaks for itself.
On the other hand, if you do great marketing and get customers but you provide substandard goods and services, they would not remain customers.
How do you sell a good or service to a person without knowing what would trigger their appetite for what you are selling?
To make a customer out of a stranger, you would have to study the stranger, know what they like, what makes them happy, and what troubles them.
This would help you identify what type of customer you need.
The goal is not just to increase quantity but also to secure quality customers.
You can do this by asking questions, taking surveys, and observing your customers. The benefit of this is that you can tailor your services to your ideal customer base.
One sure-fire way to secure new customers and make them repeat customers is to make them feel like they are part of a community.
This exclusivity keeps old customers and creates a desire for new customers to join the community.
The more active your community, the more people would want to join in. You can create communities via social media.
A community also helps promote your brand image. This would help your business resonate with customers with the same or similar ideologies.
At the initial stage of a small business, word of mouth is a powerful weapon for bringing in new customers, and as in the case of Harry, it could be very effective at the early stages, but what so many small businesses fail to do afterward is focus on referrals.
Nielsen report that 92% of consumers believe suggestions from friends and family more than advertising.
Your present customers are usually the best people to toot your horns; when you have loyal followers, all you need to do is ask for referrals.
Under some circumstances, you might need to offer some incentives.
Still, those would be little compared to the customers you will gain from referrals. You can set up referral packages that do not emphasize monetary rewards only but those that foster loyalty to your brand.
Quite recently, I jumped on an offer for a router with a service provider I was not using. Why? They offered a discount that I could not resist.
Customers tend to stay after a discount. You should apply wisdom while running promotions and discounts to prevent misrepresentation of the quality of your products and services.
To get customers, you have to put your business out there; this would include attending both online and offline community meets, as this is usually where your customers are looking to find solutions to their problems.
At these meets, networking is key. You have to sell yourself or your business as the solution to your potential customer's problem.
The moment a customer is able to see you as a problem solver, they are sold.
According to recent surveys, people prefer to spend money with local and small business owners. They get to find these small businesses at community meets.
You should also consider joining a different online business marketplace.
If your business is not online, you are losing many customers and leaving a lot of money on the table. No one wants to leave money on the table.
You might think, like Harry, that once you open a website, all your problems disappear, that is not the case.
There is still a lot of work to be done to get your business on the lips of the internet. Social media and digital marketing are compulsory in this case.
Setting up social media accounts and free website are good ways to start. With the availability of platforms that support free websites without coding, you really have no excuse.
Bumpa gives business owners a website in few minutes.
Bumpa has made optimising your business easier as they can help you automate sales, track orders, receive payments all in one place for you.
You can improve your chances of landing new customers by optimizing your website through these helpful tips.
Start with your product, make sure you deliver quality, and ensure that your services are memorable. Then do your customer research, build fun and engaging communities, create referral reward systems, Provide new customers with special benefits, Participate in local and online community hangouts and meetings and create websites that make things easy both for you and your customers.
If you can follow this roadmap, you will have high-value customers at your doorstep every time.
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