Photo by <a href="" target="_blank">ian dooley</a> on <a href="" target="_blank">Unsplash</a>

Photo by ian dooley on Unsplash

Launching your online store should be an exciting experience and not an overwhelming task with mundane complexities.

In the not-so-distant past, you'll have to worry about, webhosting, installing a CMS, SEO, Payment gateways how to install analytics, your online store security, etc... or Just hire a developer and chase him around for weeks on deliverables. Thanks to the power of the internet and some innovative software solutions like Bumpa

Below is a checklist of 8 items that can be completed in minutes not weeks.

  1. Choose a Domain name
  2. Ready your payment settlement account
  3. Open the online store
  4. Your contact information
  5. Prepare your product images
  6. Add your tax and shipping settings
  7. Install the mobile app
  8. Start selling

1. Choose a Domain name

Used to find you on the internet, associated with your brand. Choose a free subdomain or buy a custom domain name.

Adding a custom domain for your site will give you brand recognition and make it easier for people to remember the URL.

It will be nice to conduct a domain name search first to see if your business name is available. If it is, and the name isn't already a trademark in use by another business in your industry, you can purchase your custom domain name directly through Bumpa.

If your preferred domain name isn't available, no need to panic, this is an opportunity for a lil creativity. Here’s where you can flex your creative muscles. Pepper, for example, uses for their URL.

You can also express the uniqueness of your brand by using a different top-level domain (TLD). A TLD is the .com part. you’ll notice that many websites have different variations, such as .gov and .org. Now, there are tons of TLDs to choose from.

.store and .shop are common TLDs in ecommerce, but you can get creative here too. Driftaway Coffee’s website is, for instance.

2. Open your online Store

Duh! This is a no brainer, head over to answer a few questions and you have your shinning new store ready. This wouldn't take you more than 3 minutes.

Tell customers a little about your online store and add branding informations like your preferred colors, logo etc, No worries if you don't have this yet, you can alway add it later.

3. Your Payment Settlement Account

This is typically your bank account number where you want payment for products on your website sent into by Bumpa. Gone are the days of lengthy documentations and technical implementations in other to be able to collect payment on your website, Bumpa integrates with all credit/debit card providers, local banks and USSD and mobile money solutions to make payment on your online store literal walk in the pack. You simply provide your business bank account number and funds will automatically be made available to your bank.

4. Your contact information

Customers sure want to know where to find you.

Your contact page is not the only place where you should have information on how shoppers can get in touch. You’ll want to include your business address, phone number, social media handle and even live chat on most pages of your website if you can.

According to Total Retail, businesses that chat with site visitors increase cart size up to 48% and have three times better customer retention. Plus, live chat sessions have also been known to increase order size. Orders that come through live chat for Nosh Detox are worth ten times more than the site average.

Photo by <a href="" target="_blank">Rachit Tank</a> on <a href="" target="_blank">Unsplash</a>

Photo by Rachit Tank on Unsplash

5. Prepare your product images

Product images can discourage sales, slow down your online store website and typically hurt the eyes of your customers.

Slow-loading images can hurt your site’s user experience and performance in search engines, especially if you’re running a flash sale for your store at launch. It’s important to make sure all your images are optimized for web to ensure fast loading times.

At a glance, here’s how to optimize your images for web:

  1. Be descriptive when naming your images. This helps with the SEO ranking of your site and product pages. Use keywords that you’re trying to rank for.
  2. Optimize your alt attributes carefully. The alt attributes are used for web accessibility and SEO. Again, be descriptive and consider your target keywords.
  3. Reduce the file size of your images. For web, you don’t need the same quality as you would for print. You can also use a free tool like TinyPNG to compress images and further reduce the file size.
  4. Choose the right file type. Generally, you’ll want to stick with .jpg or .png, but you might also use a .gif for thumbnails or decorative images.
  5. Optimize your thumbnails. Thumbnails show up all over ecommerce sites, so they have a noticeable impact on page load times. Make sure you use the smallest image possible.
  6. Test your images. You’ll want to know what’s working and what’s not and, more importantly, why. Run some A/B tests to see which types of images work best (i.e. contextual vs. white background).

6. Add your tax and shipping settings

You’ll want to check that your tax settings and shipping rates are appropriate for the product(s) you’re selling. Otherwise, you could unknowingly eat into your profits by not charging enough. Double check your tax and shipping settings before launching your store.

Depending on the nature of your business and customers, you might need to add sales tax. Not sure which tax settings to use? Your best bet is to consult with an accountant familiar with taxes in your area.

7. Install the mobile app

We cannot stress the importance of having your business with you on the go, hence the mobile apps available on the iOS and Android Store give your just that control. Secondly we bet you'll might just get hooked on that sound of new orders popping into your phone.

8. Set selling

Start making money and selling with your store, leverage the global reach of the internet and social media and make some serious impact in your business. Cheers!

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