Bumpa in collaboration with The Google Hustlers Business Academy is organising a one week training programme for small and medium scale business owners in Nigeria, Kenya and South Africa. 

It’s a free, business bootcamp where business experts will train entrepreneurs on relevant skills through mentorship classes, live training sessions, networking opportunities and much more.

The key skills that will be taught in the boot camp are:

  • Business Strategy: Business owners will be taught how to optimise their business strategy and create plans to increase sales. 
  • Business Development: Selected participants will learn how to conduct competitor analysis, find their unique selling point and position their business to attract and retain customers. 
  • Digital Marketing: Each business owner will be taught to figure out the best channel of digital marketing for their business and learn how to create engaging content for these channels.
  • Financial Planning: Professional business financing and ways to secure funding and investment for their business will be taught to all participants. 
  • Investment Pitching: Business owners will have practical sessions on learning how to create a winning pitch deck for their business. 

Business owners that join this bootcamp will not only get to network, learn top skills and receive mentorship, they will also be certified by Google for attending the bootcamp.


Details About The Bootcamp.


  • The Bootcamp is an online event that will run for one week. 
  • There will be 2 cohorts of the bootcamp. The first cohort starts from the 6th of June till the 10th of June. 
  • The second cohort will start on the 20th of June till the 24th of June, 2022.
  • Each cohort will start from 10am to 3pm (EAT, WAT, GMT) on their scheduled dates.
  • Application for the first cohort will close on the 3rd of June, 2022. 
  • Application for the 2nd cohort will close on the 17th of June, 2022.
  • It is not limited to Bumpa users only. Business owners from Africa can apply.
  • Certificates will be awarded to selected participants from Google.
  • Participants will be required to have stable internet connection & a laptop with a web camera and functioning microphone. 
  • It is based on a selection process. Interested participants will have to meet certain criteria to be chosen. 

Criteria for Selection

Every business owner can apply for the Bootcamp. Participants that stand a chance at being selected must satisfy this criteria: 

  • Business maturity: Businesses that already have a business plan and have properly defined their product or service. 
  • Business Size: Businesses that have been operating for at least a year and have nothing less than 2 full-time employees.
  • Revenue Generation: Businesses that have been profitable in the last 12 months or are going to break even in the next 1 to 3 months.

Who Can Apply?

The Bootcamp is free and everyone can apply. 

However, participants are chosen through an application process as the Bootcamp is specially created to suit some businesses.

These are the things that will be considered to choose a qualified participant would have: 

  • Business maturity: Businesses that already have a business plan and have properly defined their product or service. 
  • Business Size: Businesses that have been operating for at least a year and have nothing less than 2 full-time employees.
  • Revenue Generation: Businesses that have been profitable in the last 12 months or are going to break even in the next 1 to 3 months.

Things To Note Before Applying

  1. The application form will take about 30 minutes to fill.
  2. After your application has been submitted, a member of the team will reach out to you regarding your application and to answer any questions.

Apply here.

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