Now, you, too, can give your customers a new way to shop on Instagram and learn more about your products with a single tap.
In the spring of 2018, Instagram made social posts shoppable. Stores clamoring to sell on Instagram finally got their wish.
If you’ve been on Instagram at all lately, you’ve likely seen Vans enticing skaters with checkerboard-patterned shoes and Forever 21 making back-to-school shopping screen-tap easy. One small business owner, Justin Wong, the founder of So Aesthetic Shop, made $12,000 in a month selling Harajuku-style fashion items.
While at this point these brands seem far ahead of most small businesses, I guarantee their success started with just a few people in a room, biting their nails, staring at the computer screen… possibly as you are now.
New outreach opportunities can be nerve-wracking. Still, small businesses should consider reaching the relatively untapped Instagram user market early. This could be your best chance to become an early adopter. Capturing selling on Instagram could be sweet, particularly if you missed other digital gold rushes.
When it comes to Instagram shoppable posts, the only way to test the waters is to dive right in. The good news is, with Bumpa help, small businesses can do it with almost no budget.
We’ve been researching the prospect of selling on Instagram since they first began whispering about it last fall. We’re glad we did as Instagram has grown a whopping 25% just since September 2017.
More enticing facts:
While at first, only large brands had the opportunity to sell on Instagram, Bumpa has been working to bring this awesome opportunity to small businesses through Instagram E-commerce.
Below you’ll find out what shoppable posts are, how you can benefit and how to set up the Sell on Instagram sales channel in your Bumpa account. Don’t want to wait anymore? Head over to Bumpa Control Panel and follow the steps.
Instagram Shoppable posts allow followers and customers to easily find out more about the product. Shoppers can complete their buying journey, from discovery to checkout, without ever leaving the Instagram app. Your shoppable posts come right up in their Instagram feed.
Instagram users are used to tagging friends. Selling on Instagram by tagging products is not much different, except rather than people, products get the tags. If you’ve been on Instagram recently and tapped a post, you may have noticed that a little shopping bag comes up in the lower-left corner as does a price tag over the object.
From here users clicking on the tag will be served to a page that contains a product description, similar items featured on the same post, and other shoppable posts from the brand.
Then, if the consumer taps the “Shop Now”, they’ll go directly to the product page in your Bumpa store. Despite all of these steps, to complete a purchase, the shopper never has to leave the Instagram channel they love. Bumpa's Sell on Instagram feature lives on Instagram.
After publishing 9 shopping posts, businesses also get a persistent Shop tab on their Instagram business profile. It allows customers to tap to view all products on a post. Businesses ready to push their shoppable posts to wider audiences can buy Instagram ads.
You probably already know that Facebook bought Instagram in 2012. Using its current commerce structure for Instagram, Facebook keeps costs low for itself and centralizes users’ store information.
Given this framework, right now, the only way to activate the Instagram shoppable post feature is to have a product catalog on your Facebook business page. In other words, your Facebook shop will be the source of your products seen on Instagram. (Remember, what your prospects eventually see really all gets put together in the cloud.)
Your Facebook catalog products must comply with Facebook’s Commerce Policy. The policy limits items to physical products rather than services or digital products. Also, sellers cannot stock certain goods: animals, weapons, tobacco items, and more.
If you have a Bumpa store with a paid plan, you can use the Facebook integration to set up a shop on Facebook easily.
With your store stocked, keep in mind that to sell on Instagram, there are a few eligibility requirements you’ll need to check off before you can get started:
To get started with shopping on Instagram, you will need to:
Instagram will continue to hone the feature after the launch. They’ve already expanded shopping in Instagram Stories with product stickers and product tagging in the Explore section. No additional settings are required — if you take the steps above and get approved, you’ll be able to sell in your posts, stories, and the Explore section. (Learn how to add product stickers to your stories.)
How cool is that? Bumpa is sure to make it easy for your to integrate your online store with this sales channel.
The beginning can be the roughest part of any new project, but, as you start exploring the opportunities involved with reaching Instagram’s 1 billion users, remember Benjamin Franklin’s words: “Once begun, half done.”
Begin today bringing your products to the dedicated Instagram users craving a convenient in-app shopping experience!
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