10 Ways to Get more Customers & Increase Sales for your Business

One of the primary goals for every business owner is to constantly attract new customers, retain them, and increase sales. This is the only way for a business to survive, so it's crucial to always have methods and strategies to acquire more customers and boost sales.

If your primary goal as a business owner this year is to expand your customer base and increase sales, then check out the 10 methods we have listed for you to achieve that!

10 Ways to Get more Customers & Increase Sales for your Business

1. Introduce New Complementary Products to Your Catalogue

There is no law that says you must only sell one thing. In fact, some people have multiple business pages for all the different things they sell. However, the goal is not merely to sell multiple items, but to attract and retain customers. To achieve this, you can introduce something new that complements your existing product catalog. For example, if you were previously selling only dresses, why not start selling high heels and flat sandals as well? Or, if you were only selling gym clothes, you could introduce water bottles and face towels. These items complement each other, and customers who previously had to purchase them from separate places will now buy them from you. By doing so, you can establish a reputation as a store that sells a variety of products.

Pro tip: You can categorise your products on your Bumpa website by using collections to group them!

2. Ask your Customers to Refer You

Word of mouth is one of the best marketing strategies you can employ, and the sweetest part is that it won’t cost you a dime. You can turn your customers into your marketing champions by asking them to refer you to their friends, family, and colleagues. To make it easier for them to want to refer you, always provide outstanding service when they shop with you. You can also reward referrals with coupons and discounts. This is a great way to incentivise your customers and encourage them to bring you more business.

Pro tip: Create a referral coupon for your customers on your Bumpa app in less than a minute!

3. Offer New Customers a Discount

Offering discounts is a fantastic way to entice customers to buy from your business, especially new customers. Everyone loves the idea of a cheaper deal, and you can structure your discount in a way that doesn't cause you to lose money. For instance, you can offer a discount on a minimum purchase amount, which means customers must buy up to a certain amount before qualifying for the discount. Giving potential customers an offer they can't refuse is a quick way to turn them into paying customers.

Related: 15 Effective Ideas for Running Sales with Discounts & Coupons

4. Re-market to Old Customers

If you're not re-marketing to your old customers, you're missing out on a great opportunity to get more business. The first step is to ensure that you collect data from your customers and store it in a secure location. Notebooks are not a safe place to store data!

Re-marketing to your customers can take various forms, and you can be as creative as you like with this strategy. For example, you could offer a discount, inform them about new stock, or even provide them with tips related to your product to convince them that they need it. The easiest ways to do this are by email or SMS, which is why data collection is crucial!

Pro tip: Store your customer’s information on your Bumpa app and have it safely recorded forever. You can then segment your customers, create campaigns or discounts and send it to them via email or sms, right from the app!

5. Leverage on Partnerships

Do you know any business owners who can complement what you sell? If so, reach out to them and create a campaign that will benefit you both! Partnerships open you up to an audience you otherwise would not have reached, and also create a level of assurance for your customers, especially if they know and trust the other business.

Keep in mind that you should partner with a business that complements yours. For example, if you make sandwiches, you can partner with a business that makes drinks to have a campaign together. If you partner with a business that sells books, consider partnering with a coffee shop. Many people go there to read, so it could be an ideal match.

Pro tip: Join the Bumpa Community to meet business owners like you, and start networking your way to partnerships with ease!

6. Do Not Neglect Customer Service

Treating customers well is a crucial yet often neglected part of running a successful business. Consider your own experiences as a customer; you likely wouldn't return to a business where you felt mistreated. The same holds true for your own business. Without good customer service, customers won't return.

Also, providing excellent customer service can turn customers into loyal fans of your business. Satisfied customers will spread the word to others looking for what you offer, bringing you even more business. Therefore, it's essential to prioritise treating your customers well to ensure the long-term success of your business.

Related: 10 Easy Tips on Improving Customer Service for your Small Business

7. Collect Reviews & Publish them Constantly

This is extremely important. If you know about the popular MCU villain called Thanos, you'll understand how obsessed he was with collecting his infinity stones. Reviews for your business should be just as important as those infinity stones!

Many potential customers check reviews before committing to a business, particularly in an age where people are skeptical about paying before delivery. So gather those reviews and publish them regularly!

8. Pay Attention to your Competitors

Understanding what your competitors are doing can help you stay ahead in the market. Pay attention to their social media posts to see what content is attracting views, and analyze their marketing campaigns. You can even try doing business with them to see how they operate. For example, if your competitor sells dresses like you, why not order a dress from them to experience their customer service? This will give you valuable insight into what they're doing well and where you can outperform them.

9. Build a Loyalty Program

Rewarding your customers for shopping with you can be a powerful incentive for them to return. By combining quality products, quality service, and a loyalty program, you can create an irresistible shopping experience. You can create a tiered loyalty program, with rewards increasing based on how much a customer has spent. For example, you could offer a discount for customers who have spent up to 50,000, another for those who have spent up to 100,000, and so on. Rewarding your customers helps them feel valued and increases their loyalty to your brand.

Pro tip: Use your Bumpa app to track customer information like how much they’ve spent with ease. This way, it’s easy for you to reward them with a discount when they reach a certain amount!

10. Participate in Events

Another great way to attract customers is by letting them see your business. Don't limit yourself to just social media or your website. Participating in events puts your business right in front of potential customers. Attend fairs and entrepreneurial events as often as possible to get your business out there!

Conclusion

There are numerous ways to attract new customers and increase sales for your business. By implementing some of the methods listed above, you can expand your customer base, keep existing customers happy, and increase your revenue. Remember, it's crucial to always prioritise treating your customers well, as satisfied customers can become loyal fans of your business and help spread the word to others.

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