Top 8 Trending Products to Launch a Successful Online Business in 2025

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Have you been considering starting your own online business but keep postponing it because you’re not sure what to sell or where to start? Or have you actually started selling but want to try something new that can bring in more money? Then you’re in the right place!

It’s 2025 and more people are shopping online than ever before. Some busy professionals don’t have time to visit the markets, students looking for the latest fashion, and mums ordering baby supplies from the comfort of their homes. This is the perfect time to tap into that market.

"But what if I don't have millions to start?" I hear you ask. Don't worry! Many of the successful businesses you'll learn about today started with as little as ₦100,000. Yes, you read that right! Some of these are perfect examples of the cheapest businesses to start from home, especially if you're looking to start small and grow gradually.

In this guide, we'll explore the top 8 trending products to start a successful business in 2025. We've talked to real Nigerian entrepreneurs who are making it big online, researched what customers are actually buying, put together practical tips you can start using today, and how to set up your dream online store and business quickly using Bumpa.

Let’s dive in.

1. Fashion Items

Fashion simply never goes out of style. With millions of people needing clothes and accessories, there’s a huge demand waiting for a new entrepreneur like you. You can also start small and grow big. Here are some categories to consider:

1. Clothes: dresses, tops, suits, traditional, two-piece sets, underwear, sleepwear, gym wear, etc.

2. Shoes: heels, flats, sneakers, school shoes, baby shoes, sandals, etc.

3. Bags: totes, luxury brands, clutches, handbags, travel bags, wallets, purses, etc.

4. Accessories: belts, sunglasses, caps, watches, scarves, hair accessories, socks, cufflinks, etc.

The great thing about fashion items is that you can go about it in different ways, especially if you want to create a unique brand. You can:

1. Source your own products: or just ₦100,000-₦200,000, you can get a good variety of starter inventory. Look for trending styles that young people love. If you want to import, Turkey and China are popular choices. Many successful sellers start with just ₦300,000, ordering small quantities of different styles to test the market. Pro tip: Always try out samples before making big orders.

2. Start your own fashion line: You don't need millions to start your fashion line. Partner with local tailors who can turn your designs into reality. Start with simple styles that are easy to make and fit many body types. Many successful fashion entrepreneurs began with just 5-10 designs, testing them with friends and family first.

3. Sell thrift (Okrika): The thrift business is perfect for starting small. With ₦50,000-₦150,000, you can buy your first bale of clean, quality clothes. Focus on premium grades - they might cost more but sell faster and give better profits.

2. Hair Extensions & Accessories

The hair industry in Nigeria is worth billions of naira, and it keeps growing every year. Nigerian women love looking good, and they're always ready to invest in quality hair. Another interesting thing about the industry is that there are so many things to sell, each with its own huge demand. Depending on your budget, you can start with any of these categories.

1. Human hair: bone straight hair, body wave and curly textures, closures and frontals, wigs, etc.

2. Synthetic hair: braiding hair, crotchet braids, etc.

3. Haircare products: edge control and styling gels, shampoos and conditioners, hair vitamins, growth oils, etc.

4. Hair accessories: hair bands and clips, bonnets, wig caps, styling tools, etc.

Related: How to Start a Hair Extension Business Online in Nigeria

3. Health & Beauty Products

In the last couple of years, more people have become more conscious about self-care and wellness than ever before. This has directly impacted the health & beauty industry, with more and more people spending money on these products. From natural skincare solutions to premium beauty products, this sector offers exciting opportunities for entrepreneurs who understand what Nigerian consumers really want.

Here are some of the categories to consider:

1. Skincare: moisturisers, toners, serums, sunscreen, etc.

2. Makeup: foundations, powders, lipsticks, makeup tools, etc.

3. Body care: body oils, exfoliating scrubs, hand creams, body lotions, etc.

4. Aromatherapy: essential oils, scented candles, room sprays, diffusers, etc.

5. Feminine care: pads and tampons, intimate washes, feminine wipes, period pain relief products, feminine hygiene kits, etc.

4. Phone Accessories

Almost everyone owns a smartphone these days, and these things typically need their own maintenance. This makes phone accessories one of the fastest-moving businesses you can start. You can start with the most popular items for the most common phone brands in your area, and as you understand what your customers need, you can expand your inventory step by step. Let's explore all the categories you can sell:

1. Protection accessories: phone cases, screen guards, phone pouches, etc.

2. Power solutions: chargers, powerbanks, charging cables and stations, cable protectors, etc.

3. Enhancement accessories: ring lights, tripod stands, selfie sticks, earphones, memory cards, etc.

Remember, phone accessories are always in demand, but quality matters.

Related: How to Start Selling Phone Accessories Online in 2024

5. Household Supplies

Think about it – every home in Nigeria needs these items, from the smallest apartment to the biggest mansion. People may skip buying new clothes or phones, but they can't skip buying soap or cleaning supplies.

The household supplies business is like running a mini supermarket, but you can start much smaller and focus on items that sell fast. The best part? Your customers will keep coming back because these are things they use every day. Here are the categories to consider:

1. Kitchen essentials: cooking tools, small appliances, kitchen accessories.

2. Cleaning supplies: general cleaning products, cleaning tools, and laundry items.

3. Bathroom supplies: toiletries, bathroom accessories.

4. Home maintenance supplies.

6. Jewelry

The Nigerian jewelry market is particularly interesting right now because we're seeing a beautiful mix of trends. Traditional pieces are getting modern twists, international styles are being adapted to Nigerian tastes, and local designs are gaining popularity like never before.

One thing that makes selling jewelry such an exciting business opportunity is that the demand is high all year round and the starting cost is quite low. Depending on what kind of jewelry you want to sell, you can start for as low as ₦50,000. Let’s look at some jewelry types you can consider.

• Necklaces (chains, pendants, layered sets)

• Bracelets (tennis bracelets, bangles, charm bracelets)

• Earrings (studs, hoops, drops)

• Rings (wedding bands, fashion rings, adjustable)

• Full sets (matching pieces)

• Anklets and toe rings

Related: How to Start a Jewelry Business Online in Nigeria

7. Food and Beverages

Nigerian consumers are increasingly shopping for their favorite foods and drinks online, and there's plenty of room for new players with fresh ideas. From traditional favorites getting modern makeovers to innovative healthy options, the market is ripe with opportunities. You could consider these:

1. Snacks - small chops, chips, etc.

2. Baked goods - bread, cakes, etc.

3. Drinks - zobo, kunu, freshly squeezed juices, smoothies, etc.

4. Food - soups, stews, sauces, etc.

8. Handmade Crafts

Nigerian artisans are creating magic with their hands, and there's a growing market that appreciates these unique pieces, even internationally. With handmade crafts, you can either make your own or source the products. Here are some categories you could think about:

1. Art pieces - paintings, wall decorations, sculptures, beaded crafts, etc.

2. Home decor - throw pillows, floor mats, wall hangings, etc.

3. Personalised items - custom journals, photo frames, gift boxes, etc.

Starting Your Online Business - Your Quick Checklist

When you’ve decided you want to start your business, it’s important to do these things.

1. Plan your business: choose the product, create your business plan, research the market and set your budget.

2. Make it official: register your business name with CAC, get your TIN and open your business account.

3. Set it up online: create your business website and social media accounts, take good product photos and set up your payment methods.

4. Start selling: price your products, partner with delivery services and start marketing your business.

How to Start Your Online Business with Bumpa

Bumpa makes a lot of the things listed above so much easier. With Bumpa, you can:

1. Create your online store/website in minutes.

2. See your daily, weekly, or monthly sales and orders at a glance.

3. Know when products are running low, what's selling fast, and when to reorder.

4. Save customer details, see what they usually buy, and keep track of their orders.

5. Take orders, send invoices, and track deliveries all in one place.

6. Get paid through your website, send payment reminders, and keep track of who has paid and who hasn't.

7. See how your business is doing with simple reports.

8. Manage your staff, and see what products they’re moving and selling.

9. Create easy discounts and coupons and manage who is using them.

10. Connect to over 40 delivery companies and ship your items anywhere around the world.

To set up your store, download the Bumpa app (you can click here to start), create your account, add your business details, upload your products with clear pictures and descriptions, share your store link everywhere, and you’re ready to start!

Set up your store in 5 minutes!

A few tips for success

Starting a new business isn’t easy, and you should prepare yourself for some tough days. But here are a few things that can help you:

• Start small and grow gradually

• Focus on quality customer service

• Build a strong social media presence

• Keep learning and adapting

• Stay consistent with your business

Remember, the best business for you depends on your interests, skills, and resources. With Bumpa, you can start selling online in minutes and manage everything from your phone. Don't wait - start your business journey today!

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