How to Convert Your Bumpa Website Traffic into Sales

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A lot of times, business owners complain that their website isn’t useful to their business. When you ask them why, they’ll tell you that it’s because they don’t make any sales on the website which is the ultimate goal. So it does make sense to think that a website is useless if you’re not making any sales there. After all, what's the point of having a bustling website if it's not translating into revenue?

But there are some important things to note:

1. Having a website doesn’t automatically mean people will find it and buy it. So how are you sending traffic (potential customers) to the website?

2. Even when you start to send traffic to your website, what are the things you’ve set in place to convince a potential customer to part with their money when they get there?

3. Even if that customer does not buy the first time, what are some things you’ve set in place to try to re-market to them another time until they eventually buy?

In this article, we’ll dissect these questions and break down how to convert your Bumpa website traffic into sales, thereby increasing the value of your website to your business and increasing your sales!

What is Website Traffic?

To start, we’ll break down what website traffic means.

Website traffic is like the number of people who visit a store. It refers to the amount of visitors coming to your website, just like how foot traffic measures the number of people walking into a physical store. The higher the website traffic, the more visitors you have on your site. More visitors can lead to more engagement, sales, or interaction with your content.

Note: Your Bumpa website will not automatically bring customers and you will not automatically make sales on it just because you created one. Like every other business website, you need to get people to find your website and then shop from it.

How to Get Traffic on your Bumpa website

There are many ways to get traffic to your Bumpa website, and once you download the Bumpa app and sign up, you can upload your products and your website will be immediately ready for use. Download the app here to get started if you’re yet to.

Once your website is up, these are some of the ways you can get traffic to your website.

1. Copy and share your website link everywhere. You can share your website link on your social media pages, via WhatsApp broadcast messages, and even via email and SMS to your customers.

2. Create quality content. Great content is a fast way to pull attention and get your potential customers to know your business and visit your website. For each content, ensure to plug in your website link so that people know where to go.

3. Optimise your website for SEO. Use relevant keywords in your content, meta tags, and headers to make it easier for search engines to find your site and offer your website to potential customers when they perform a search. Check out this guide to Search Engine Optimisation (SEO) for small businesses.

4. Leverage social media marketing. Share your website content on social media platforms like Facebook, Twitter, TikTok and Instagram to drive traffic. Check out this guide to Social Media Marketing for small businesses.

5. Leverage email marketing. Build an email list and send out newsletters with links to your website to keep your audience engaged.

6. Dabble into online advertising. Consider using platforms like Google Ads or social media ads to reach a larger audience.

7. Use reviews as content. Using reviews is a great way to boost the confidence of potential customers because they see that you’ve not only gotten sales from other people, but you’ve also gotten positive reviews from them. Check out this guide on how to collect customer reviews and boost sales with them.

Remember, getting traffic to your website takes time and effort, so be patient and consistent with your marketing efforts!

Converting your Bumpa Website Traffic into Sales

More than just getting people to come to your website, you want them to actually buy. That’s what matters the most and not how many people visit your website. Let’s break down some tips that can help you get a potential customer over the line.

1. Make your Homepage Attractive

Your homepage is like the front window of a physical store – it needs to entice visitors, showcase your products effectively, and make it easy for them to navigate and make a purchase. The Bumpa makes it easy for your website to look beautiful - you can add a banner and even a note at the top of your homepage. It also has a streamlined layout that makes it easy for your customers to navigate, and you can create different collections to group your products and make it easy for people to find items.

Here’s an example of what your Bumpa website could look like.

You can customise your Bumpa website on a paid plan. Download the app to get started.

Also make sure to add high-quality images of your products that will entice your customers, and product descriptions that will convince them to buy immediately.

2. Utilise the Newsletter Pop-up for Email Marketing

One of the best things about your Bumpa website is that you can set up a newsletter pop-up for collecting emails on your website. It looks something like this.

By encouraging visitors to subscribe to your newsletter, you can build a valuable email list for marketing campaigns. Offering an incentive such as a discount or exclusive content can entice visitors to sign up, allowing you to nurture leads and guide them towards making a purchase. Email marketing is also cost-effective because you can send emails to your customers via the Bumpa app, eliminating the need for you to use another platform for your email marketing.

With a well-crafted newsletter pop-up strategy, you can effectively convert website traffic into loyal customers for your business.

Note: This feature works on a paid Bumpa plan.

Related: 10 Best Email Marketing Practices That Increase Sales

3. Run Ads to your Product Pages instead of your Homepage

While your home page is one of the most important pages on your website, here’s an interesting thing. When it comes to ads, targeted ads that lead users directly to product pages can significantly boost conversion rates.

By creating ads that showcase your products and lead users to a page where the product is readily available, you remove the need for visitors to search for what caught their interest initially. It not only streamlines the customer journey but also increases the likelihood of a purchase as it provides a seamless and convenient shopping experience.

Remember to write a fantastic product description to make the customer feel like they can’t leave the page without making a purchase. Here’s an example of a product page with a great description.

4. Collect Reviews on your Bumpa Website

The importance of reviews can never be overstated and is a powerful strategy for converting people into buyers. Customer reviews and testimonials serve as social proof, building trust and credibility with potential buyers and by showcasing positive reviews from satisfied customers on your product pages, you can influence purchasing decisions and persuade visitors to make a purchase.

The Bumpa app has made it easy for you to be able to collect reviews; your customers get an automated email a few days after shopping from your store, asking them to leave a review on your website. Alternatively, you can also ask your customers to leave a review for you either by sending them an SMS or email or sending them a DM on social media.

Reviews are super important so make sure to gather a lot of them for your business and also display them in places where your potential customers can see.

5. Offer Discounts and Promotions

Discounts? Absolutely yes! Almost no one can say no.

Everyone loves a good deal, and providing incentives like discounts, promotions, or special offers can entice visitors to make a purchase. By displaying these enticing deals prominently on your site, you create a sense of urgency and encourage visitors to take action. Not only do discounts attract new customers, but they also help increase customer loyalty and repeat purchases.

For example, you can set a free shipping discount for your customers and a minimum amount they should shop to qualify for free shipping. When your customer is shopping on your site, they’ll see something like this.

When they hit the threshold set by you, they’ll see this message.

This is a great way to incentivise your customers to buy more and qualify for this discount. You can also set up different coupon codes or discounts on the Bumpa app, and use them to incentivise website visitors to make a purchase.

Conclusion

Converting your Bumpa website traffic into sales requires a strategic approach beyond just having a website. With the marketing tactics shared above and by building trust with your potential customers, you can effectively increase the sales you get from your website and your traffic.

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