How to Set Up Google Analytics for Your Bumpa Website

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One of the most important things a business looking to grow successfully needs is data. Data is important because it helps you know what’s working and where potential opportunities or pitfalls may exist.

For a business that has a website, a perfect tool for this is Google Analytics. Understanding the importance of this, we’ve made it possible for business owners with Bumpa websites to set up Google Analytics on their websites and start gathering and tracking important data for their business.

In this article, we’ll run through the importance of Google Analytics, how it works and finally, how to set it for your Bumpa website.

What is Google Analytics?

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Here's what it does:

1. Tracks visitors: It shows you how many people visit your website, where they come from (like Google search, social media, or direct visits), and what devices they use.

2. Analyses behavior: It tells you which pages people view, how long they stay, and what actions they take on your site.

3. Measures conversions: It helps you track when visitors complete important actions like making purchases, signing up for newsletters, or filling out contact forms.

4. Provides reports: It organises all this data into reports and dashboards so you can understand how your website is performing.

5. Offers insights: It helps you understand your audience better so you can make informed decisions about your website and business.

Business owners use Google Analytics to see if their website is working effectively, understand their customers better, and make data-driven decisions to improve their online presence.

Related: How to Optimise your Bumpa Website for more Visibility on Google

Why You Need Google Analytics

Google Analytics is perfect for knowing who’s visiting your website, how they found you, what products they look at, whether they buy anything or if they come back. This can help you with things like what products to market or run sales on, how to stock your items, where to channel more marketing efforts, and more. And the best part? It's FREE!

Setting up Google Analytics for Your Bumpa Website

Setting up Google Analytics for your Bumpa website is pretty simple. It’s also a very important marketing strategy, so it’s something you should absolutely do for your business. To get started, you’ll need:

• A Google account (like Gmail)

• Your Bumpa website(you’ll need to be on the Bumpa Pro or Growth Plan)

• A Google Analytics account

See all about the Pro or Growth plans here and sign up for Bumpa here.

Step 1: Create Your Google Analytics Account

• Visit Google Analytics

• Click "Start measuring"

• Enter an account name (like "My Bumpa Business")

• Scroll down and click "Next"

• Fill in your account details and click the checkboxes for data sharing settings

• Click "Next"

Step 2: Set Up Your Property

A "property" is just what Google calls your website in their system.

1. Name your property (usually your business name)

2. Select your time zone and currency (so your reports match your business)

3. Click "Next"

4. Answer the business information questions

5. Click "Create"

Great job! Now for the data stream:

Step 3: Create Your Data Stream

Data streams tell Google Analytics where to collect data from:

1. Select "Web" as your platform

2. Enter your website URL (make sure to include https://)

3. Give your stream a name (can be the same as your website)

4. Click "Create stream"

You'll now see a Measurement ID that looks something like G-XXXXXXXXXX. This is SUPER important! Write it down or copy it - you'll need it for the next step.

Step 4: Connect Google Analytics to Bumpa

Now for the important part - connecting everything to your Bumpa website:

1. Go to your Bumpa app or log in to your account with this link - https://app.getbumpa.com/

2. Go to "Connected Apps” and select Google Analytics. Click on “Connect”.

3. Paste your Measurement ID from step 3.

4. Save your changes.

And that’s it. You’re connected.

Step 5: Check That Everything's Working

Google Analytics data may not start appearing for a few hours, but here’s how to check if your setup is working properly:

1. Go back to Google Analytics

2. Click on "Reports" in the left menu

3. Click on "Realtime"

4. Open your website in another tab

5. Refresh the Realtime report

Do you see yourself showing up as a visitor? If yes, celebrate! You've successfully set up Google Analytics on your Bumpa website!

How Google Analytics Data Works for Your Business

Image source: MonsterInsights

Now that you’ve got Google Analytics tracking your website, you need to understand the reports and how they work for you. You should check these regularly:

Acquisition Reports

Find out how people discover your website. Is it through Google search? Social media? Knowing this helps you focus your marketing efforts where they work best.

Behavior Reports

See which pages people visit most and how long they stay. This shows you what products or content your visitors find interesting.

Conversion Reports

Track who's buying and who's just browsing. This helps you understand your sales funnel and improve it.

Try setting aside 15 minutes each week to check these reports. You'll start seeing patterns that can help you make smart business decisions! You can also take a quick course on **Your Introductory Guide to Google Analytics for Ecommerce Websites** and understand more about how Google Analytics works. Make sure to get your badge after the course and celebrate with your friends!

Conclusion

Congratulations! You've set up one of the most powerful tools for understanding your customers and growing your business. With Google Analytics connected to your Bumpa website, you now have data-driven insights to:

• Know your customers better

• Improve your marketing

• Boost your sales

• Grow your business

Remember: the most successful businesses don't just collect data—they use it! Check your analytics regularly, look for patterns, and make changes based on what you learn.

Happy analysing, and even happier selling!

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