6 Email Campaign Ideas to Increase Black Friday Sales

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As Black Friday approaches, it’s necessary to start preparing in advance. It’s a major time for shoppers (everybody is looking for a sweet deal) and this makes it a major time for you as a business owner as well.

Also, the competition around this time is stiff because it’s also a popular time for customers to kick off their Christmas shopping and take advantage of discounted prices, so planning your campaigns and preparing your inventory is crucial. Imagine a situation where you actually get a lot of customers but you run out of items to sell. That won’t be a great experience for your customers.

One of the Black Friday marketing strategies to consider deeply is your email marketing. As a business owner, utilising email marketing for your Black Friday campaigns can have significant effects on your sales and overall success. It’s a great channel for increasing awareness and building anticipation, as well as directly reaching your target audience with personalised messages.

In this article, we’ll share 6 of the best email campaign ideas to increase Black Friday sales, along with email templates for each. With any or a combination of these ideas, you can pull off a successful Black Friday campaign and while at it, you can use the Bumpa app to send these email campaigns to your customers.

Note: Each email campaign features only one template, which you can use to flesh out subsequent emails for your campaign. While one email may not be enough and you need to send more, it is still important to pay attention to the best email practices!

1. VIP Early Access

This type of campaign is great for creating a sense of exclusivity and excitement among your customers and driving engagement and sales. It’s also a way to make your customers feel special and valued.

It’s an email campaign strategy where businesses offer exclusive access to an upcoming deal or promo to a select group of customers before making them available to the general public.

This type of campaign is often reserved for loyal customers, subscribers or those who have signed up for your business’s email list. You can segment your loyal customers on your Bumpa app and create a campaign for them. You can also take advantage of your Bumpa website to build your email subscriber list and push your VIP Early access campaign to them first.

Don’t forget that this campaign strategy doesn’t mean that you should limit your Black Friday campaign to only these customers. You can open it up to everyone after a set date.

Email template to use:

Subject: 🎉 VIP Early Access for Black Friday Deals! 🎁

Hi [Subscriber's Name],

It’s our (and we hope yours too) favorite period of the year - Black Friday! Get ready to jumpstart it with our exclusive VIP Early Access to Black Friday deals! 🛍️

This Friday, before we push our deals to all our customers, you'll have the chance to snag the hottest discounts, limited-time offers, and exciting promotions right from your inbox. Consider this your golden ticket to shop 'til you drop without the stress!

Mark your calendar, set your alarms, and get your wish list ready for the biggest shopping period of the year. Stay tuned for more details on the exclusive deals coming your way!

Don't miss out on these unbelievable savings - because you're our VIP.

Happy shopping!

Note: Feel free to customise this template to suit your brand's tone and style.

2. Deal Reveal Emails

With this type of marketing, businesses tease upcoming deals or promos in advance to generate excitement and anticipation among their customers.

Deal reveals emails usually provide a sneak peek or hint about upcoming offers without revealing all the details. It’s almost like a teaser campaign.

Deal reveal emails are an effective strategy to pick interest, drive traffic to your website or store, and increase customer engagement leading up to the launch of the actual deals or promos.

Email template to use:

Subject: 🎉 Sneak Peek: Black Friday Deals Coming Your Way! 🛍️

Hi [Subscriber's Name],

Ready to score the biggest deals of the year? We're excited to give you an exclusive sneak peek at what's in store for our Black Friday event! 🎉

Get ready to save big on your favorite products with jaw-dropping discounts, limited-time offers, and special promotions that you won't want to miss. A little birdie (in the marketing team) told me you may be getting up to 95% discount on some special items!

Stay tuned in the coming days for the official reveal of all the incredible deals and steals we have lined up just for you. Get excited, get ready, and get saving!

P.S. Keep an eye on your inbox for more details and the official launch of our Black Friday deals! 🚀

Note: Feel free to customise this template to suit your brand's tone and style.

3. BOGO Offers

If you’re looking for an email strategy to drive traffic to stores, increase the average order value and create buzz around your business, this next one is it.

BOGO Offers, which stands for "Buy One, Get One," are promotional deals where customers have the opportunity to purchase one item and receive a second item either for free or at a discounted price.

This type of campaign is designed to encourage your customers to purchase by offering them additional value for their money. It can come in various forms such as Buy One, Get One Free (BOGOF), Buy One, Get One 50% Off, or Buy One, Get a Different Item Free.

Email template to use:

Subject: 🎁 Black Friday BOGO Madness: Buy One, Get One Free!

Hi [Subscriber's Name],

Get ready to double the joy this Black Friday with our exclusive BOGO offer that you won't want to miss! 🎉

Now's your chance to score big with our Buy One, Get One Free promotion on select items. Treat yourself and a loved one to double the style, double the savings, and double the fun this holiday season.

But hurry, this BOGO offer is only available while supplies last. Don't wait too long, or you might miss out on this incredible deal!

Shop now, save big, and spread the joy of Black Friday with our exclusive BOGO offer.

Happy shopping!

P.S. Share the love and spread the word about our amazing BOGO offer this Black Friday! 🛒✨

Note: Feel free to customise this template to suit your brand's tone and style.

4. Flashback Deals

Flashback Deals are a marketing strategy where businesses feature popular products that were a hit on previous Black Fridays, offering them at special discounts for nostalgia and value-seeking customers.

This strategy helps you tap into customers' sense of nostalgia and create a feeling of excitement and sentimentality. They can evoke fond memories of previous shopping experiences and allow customers to relive the thrill of getting a great deal; they’re a great chance for customers who may have missed out on these items before or want to repurchase their favorite to get them at discounted prices!

Email template to use:

Subject: 🕰️ Flashback to Black Friday Favorites: Get Exclusive Deals on Past Hits!

Hi [Subscriber's Name],

Ready to take a trip down memory lane this Black Friday? We're excited to bring back some of your all-time favorite products from past Black Friday events with exclusive Flashback Deals that you won't want to miss! 🎉

Whether you missed out on these gems before or simply want to stock up on your favorites, now's your opportunity to score big on products that have stood the test of time.

But remember, these Flashback Deals are only available while supplies last, so don't wait too long to grab your cherished items at unbeatable prices!

Shop now and indulge in a nostalgic shopping experience with our exclusive Flashback Deals this Black Friday. It's time to make new memories with old favorites!

P.S. Share the excitement with friends and family and tell them about our special Flashback Deals this Black Friday! 🚀🛒

Note: Feel free to customise this template to suit your brand's tone and style.

5. Gift Guides

Sometimes, customers want to use the opportunity of the heavy discounts of Black Friday sales to shop for other people. This is where gift guides come in.

Gift guides are curated lists of gift suggestions for different recipients, occasions, or themes that businesses create to assist customers in making informed shopping decisions. These guides typically categorise gifts based on factors like recipient demographics such as gifts for him, gifts for her, gifts for kids or occasions like Mother's Day, Christmas, birthdays or in this case, Black Friday.

For Black Friday, you can create gift guides in different categories to help your customers navigate your discounted product offerings more easily and showcase a variety of products at different price points, making it convenient for your customers to browse and compare options to suit their budgets and preferences. Gift guides are also a great way for you to showcase your expertise and knowledge of the products you sell.

You can use the collections feature on the Bumpa app to create gift guides on your website, making it easier for your customers to find.

Email template to use:

Subject: 🎁 Find the Perfect Gift: Black Friday Gift Guide Inside!

Hi [Subscriber's Name],

Take advantage of our amazing discounts this Black Friday and our gift guides to buy the best gifts for your loved ones. After all, Christmas is just around the corner!

Explore our exclusive Black Friday Gift Guide filled with curated suggestions for everyone on your list. 🛍️🎄

Whether you're shopping for him, her, the kids, or even your pets, our gift guide has something for everyone. With items at every price point, you can find something special without breaking the bank.

Check out our Black Friday Gift Guide now and get ready to spread joy and smiles this holiday season! After all, the best gifts come from the heart.

Happy shopping!

Note: Feel free to customise this template to suit your brand's tone and style.

6. Bundle Deals

With bundle deals, businesses offer multiple products together as a package deal at a discounted price. These deals encourage customers to buy more. Bundle Deals can come in various forms, such as product combinations at a reduced price, or package deals that include additional services or accessories along with the main product.

It’s another great way to drive higher sales volumes, upsell to customers, clear out excess inventory and provide your customers with a more convenient shopping experience. It's a win-win situation for both businesses and customers, as it promotes larger purchases while offering customers savings on bundled products.

Email template to use:

Subject: 🎁 Black Friday Bundle Bonanza: Save Big on Exclusive Packages!

Hi [Subscriber's Name],

Get ready to unwrap incredible savings this Black Friday with our exclusive Bundle Deals that are too good to resist! 🛍️🎉

We've put together special package offers just for you, combining your favorite products into irresistible bundles at discounted prices.

Why settle for one when you can have it all? Treat yourself or surprise your loved ones with our curated bundles that offer exceptional value and convenience. It's the perfect way to grab everything you've been eyeing at a fraction of the cost!

But hurry, these Black Friday Bundle Deals are only available for a limited time. Don't miss out on the chance to save big and score amazing products at unbeatable prices.

Shop now and discover the joy of bundling up this Black Friday with our exclusive offers!

P.S. Share the excitement with friends and family and tell them about our fantastic Bundle Deals this Black Friday! 🎁🚀

Note: Feel free to customise this template to suit your brand's tone and style.

Sending your Next Black Friday Email Campaigns on the Bumpa app

The Bumpa app has inbuilt email marketing software that enables you to be able to send email campaigns to your customers right from the app. You can create segments and target your customers based on whatever type of Black Friday campaign you want to run with ease.

You can also build your email list for re-marketing at any time.

Conclusion

The key to a successful email marketing campaign for Black Friday is to start early and announce your campaign in advance, and also make sure that your campaign idea is interesting enough and showcases your deals in the best way possible. With the ideas and templates above, you can build out a successful campaign. Happy selling!

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