5 Unexpected (But True!) Ways Owning a Website Helps Your Business!

Here’s some interesting information.

I once spoke to a customer who shops online a lot, and they mentioned that one of the things they look out for with a brand is the website link. Now, to be clearer about this story, when they visit the IG page of the vendor, they’re not looking at the products displayed, but instead, go to the bio to find the website link of the vendor, and then visit their website instead to shop.

The interesting thing about this story is how customers differ and want different things. Some customers want their orders delivered today (it doesn’t matter if they’ve placed the order at 11:59 pm!), some are looking for discounts and some just want to be sure that you’re a legitimate business. For some though, they don’t want to scroll through your IG feed until they find what they’re looking for; they want a website where it’s easy to navigate through categories or use a search bar to find things faster.

Today, we’ll be covering 5 unexpected but true ways owning a website helps your business! These are things you didn’t know a website could do for your business, and help you grow even faster. Let’s find out!

Pro tip: Did you know that you can set up a website for your business on Bumpa faster than you can even read this article? Well, now you do! Get a fully functional website once you sign up on Bumpa, upload your products and share your business website link with the world! Happy signing up!

5 Reasons Why Your Business Needs a Website

1. Easier way to collect payments:

It’s no news to businesses in Nigeria that getting payments from your customers can be a hassle sometimes. From fake alerts to downtime with the banks, the problems can be endless. But a website provides you the opportunity to have multiple payment options for your customers, as they can choose to checkout and pay via the website, instead of having to do a bank transfer. This also makes it easier for you to process their order, and they can make payments without you having to hold a conversation that could take up a lot of your time. With your Bumpa website, you can choose different payment options, that give you an edge over other vendors who do not have a website. And of course, you reduce the risk of getting screenshots of fake alerts as well!

Related: The Fastest Way to Receive Payment as an Online Vendor

2. A fancy & handy way to take orders when you’re not there:

Since it is physically impossible to be awake at every time of the day to respond to messages from customers, a website where they can place their orders, pay and have you process the orders later in the morning comes in pretty handy, don’t you think? After all, no rule says a customer must shop during the day. If they know you have a website where they can make their order without having to converse with you, the chances that they’ll go there instead are very high.

3. Making appearances for you on Google even when you’re not aware:

Have you heard about the fancy term called SEO? Well, that’s when a website ranks for search terms on search engine result pages. To break this down a bit, the results you find on Google when you search our websites, and you’re likely only going to click on the first few websites you see. Now, you also want to be visible to people who go on Google to find a store like yours because truthfully, not everyone is going to shop on Instagram. Your website covers this part of your marketing if optimised properly, and can bring you, customers, even when you’re not aware that it is.

Related: How to Optimise your Bumpa Website for More Visibility on Google in 2023!

4. Giving your business that credibility boost it needs:

Having a website for your business signals, quite simply, that you’re a serious business. People feel so much better and safer and willing to part with their money when they see that your business has more digital footprints than just a social media account. A website also acts as social proof as most customers often like to do their research before eventually committing to making a purchase.

5. Better Way to Showcase your offers:

A website also provides you with one place where you can showcase all your products at a go! This makes it easy to share one link with customers, where they can just go and shop, checkout and be done in minutes. Having a website also allows the customers to browse through more items, and they may end up shopping for more items than they initially came for. What business owner wouldn’t love that?

And it doesn’t just end there; you can update it more frequently so you never have out-of-stock items. This means that you do not have to turn customers away when they shop online, unlike on Instagram when they sometimes come to place an order for items that are no longer available, because you did not want to take down the IG post.

Conclusion

Having a website for your business can be a game-changer, and with Bumpa, it’s so much easier now! Set up a website for your business in one minute; no need to write code or have a developer figure it out. Upload all your products and start marketing your website. It’s that easy!

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