Tips

9 Simple Ways to Remarket to your Customers (& Get More Sales)

Tips

avatar

Petra Nna .Apr 2, 2023

Featured image

“I have 1000 followers on Instagram but I’m not making sales”.

“People only buy once from me and never come back again”.

“I want my customers to make more than one purchase when they come”.

“People visit my website but don’t make any purchases”.

“People come to my DM to make enquiries but then end up not buying”.

Do any of these issues sound familiar to you? Then you might have an issue of retargeting or remarketing to your customers properly. Remarketing simply means targeting old customers, or an audience who have already shown an interest or desire in your product or service and trying to get them to convert, in which case here would mean to make a purchase.

So when you have 1,000 followers on your business page and they keep writing “God when?” under your post without making an actual purchase, what do you do? As long as you’ve covered the parts of providing quality products and a great customer service experience, the next thing you need to know is how to remarket to these customers so that God when for them becomes God yes for you. Let’s get into the details!

Related: 10 Easy Tips on Improving Customer Service for your Business


9 Simple Ways to Remarket to your Customers

1. Announce A New Discount

Who doesn’t like discounts in Nigeria? As a matter of fact, it’s a worldwide thing. And it works like magic! If you launch new discounts or sales, announce them on your social media channels or via email or SMS. Don’t just assume people will go to your website. That way, your customers actually get to know about the discounts you’re running. You can even create discounts for customers who shop through different channels right on your Bumpa app, and track them all as well.

Pro tip: Download our FREE Email & SMS Messaging Templates for Discount campaigns here and get 10 free emails or SMS you can use to announce your discounts!

Related: 15 Effective Ideas for Running Sales with Discounts & Coupons


2. Send out Newsletters

Most business owners think that newsletters are not effective, but the truth is they’re wrong. Regular newsletters (not spammy emails) are a great way to keep your customers informed about your business activities, like new products or services, upcoming events, or relevant news in your industry. You should remember that not all of them visit your website or social media pages everyday, and newsletters are a great way to keep them up to speed.

Pro tip: You can create a discount or coupon on your Bumpa app, and send an email or SMS to your customers about it right from the app as well!


3. Segment your Customers & Email Them

You might be wondering how this is any different from newsletters. While newsletters are more generic and contain information about your business and what you’re doing, segmenting your customers and then emailing them based on the segments is a way to address them directly based on their historical data like what they like to buy, how often they shop, e.t.c. For example, you might have customers who buy only wine constantly, if you’re a drinks store. You cannot start sending them emails about tequila. They will not be able to relate to that message, will not buy and will probably end up unsubscribing from your list. Instead, an email about a new collection of wines and a 5% off on their next bottle of wine would be more relatable, and they’re more likely to convert on that.

Pro tip: Emails like these can make a big difference in how they react to your messages, and assist in building customer loyalty. Get all your customer data and analytics from your Bumpa app to help your email campaigns!


4. Online Advertising

Use targeted ads on social media or Google AdWords to reach customers who have previously shown an interest in your business. The facebook pixel for example can let you retarget to customers who were previously in the process of making an order and then stopped. Simply nudging customers like this with a well-timed message or prompt can increase your sale exponentially.


5. Bundle Your Products

We talk about pairing complementary products together a lot, and that’s because it’s a very effective strategy. Not only are you giving your customers more value for their money, but you are also actually selling more items and standing out from your competitors as well! Lastly, product bundling is a great way to introduce a customer to another thing you sell.

Pro tip: Do not forget the magic trick; always bundle items that go well together! E.g If you sell wigs, you can bundle a hair straightener or curling iron together with the wig!


6. Social Media Contests/Promotions

Giveaways? Competitions? People love those on social media! Engage your audience with social media contests or promotions that encourage them to share your page or engage with your business. Adding an incentive like a prize will always go a long way in making your contest or promo more effective!


7. Create Loyalty Programs

Another things Nigerians really love is appreciation. They will carry your business on their head if you treat them right and show them you actually care about them beyond their purchases. A real life example; I use HealthPlus as my pharmacy solely because of this reason. I have gathered enough points that I can easily buy a drug without spending a dime.

Create loyalty programs that reward customers for their loyalty or frequent purchases. This can include exclusive discounts or free gifts. You can limit it to when they've reached a certain amount in purchases.

Pro tip: On your Bumpa app, you can see information about how much a customer has spent. Use this as a guide to create your loyalty discount and reward such customers!


8. Highlight Customer Testimonials

Did you know? A potential customer can decide to not patronise your business if they’ve looked through everywhere and did not see a review or a post about other people who have patronised you before. Nigerians can be too scared to commit to a business with 0 reviews and one can’t blame them. But its a positive for businesses who share reviews, so don’t sleep on this trick. Get your customers to drop a review and then make sure you share them where potential customers can see!

Pro tip: You can create a highlight on your Instagram with just screenshots of reviews. On Twitter, make it a pinned thread at the top of your tweets. And don’t forget to get those Google reviews as well!


9. Make Sure to Follow-Up

This is also where great customer service comes in. Make sure you follow up with customers after they make a purchase or inquiry to show you value them and want to be sure they’re satisfied with their purchase, or to answer any questions or concerns they may have.


Conclusion

Remarketing is a fantastic way to get more sales for your business. By using these strategies, you can reach out to your existing customer base and encourage them to make more purchases, while also attracting new customers to your business. Remember, it's not just about providing quality products and services, but also about making sure your customers stay engaged with your business. With these tactics, you can keep your customers coming back for more and grow your business in the process!


Subscribe to our Blog

If you love tips & content like this that will help with your small business marketing and growth, then you’ll be excited to know we have more! We could always send you notifications when they are published if you share your email with us. We promise to not be a bother, and you can always unsubscribe anytime!

Subscribe Now

Want to Learn More about Bumpa & How to Grow your Business with it?

You can sign up to Bumpa in 5 seconds as a small business owner and let us begin the journey of growing your business with you!

Sign Up Now

Related Articles

View Related Articles Here